Ouidad- The Curl Experts

New this summer at Sephora- The Ouidad line of curl enhancing products, specifically suited for curly hair types. The line claims to “focus on the building blocks of healthy hair, not on the aesthetic, short-term effects.” This is what first caught my eye because I believe too many of us are focused on making our hair look great right now and aren’t concerned enough about what the long term effects are going to be.

The creators of Ouidad products believe that curly hair needs body and bounce and have opted not to use waxes, silicones, and heavy oils in their products that tend to weigh the hair down.

Take a look at a few of the products in the line. Has anyone tried any of the Ouidad products yet? If so, share your experience! I haven't yet tried any products by these self proclaimed "Curl Experts", but my hair is as naturally curly as it gets, also known as nappy! So I'll report back on my experience once I've tried out the line!


CurlQuencher Moisturizing Shampoo

Sooth desert-dry thirsty curls with a burst of extra moisture from Curl Quencher Moisturizing Shampoo by Ouidad. Safe for color-treated, permed, and chemically straightened curls, its luxurious lather softens and protects parched hair while leaving it more manageable and easy to style. With its special formulation of chamomile, corn oil, vitamins and wheat amino acids, Curl Quencher leaves hair shiny and manageable.

Water, Ammonium Lauryl Sulfate, Decyl Glucoside, Sodium Cocoyl Isethionate, Cocamide DEA, Cocamidopropyl Betaine, Panthenol, Phytantriol, Tocopheryl Acetate, Retinyl Palmitate, Cholecalciferol, Zea Mays (Corn) Oil, Chamomilla Recutita (Matricaria) Extract, Propylene Glycol, Hydrolyzed Wheat Protein, Hydrolyzed Wheat Starch, Wheat Amino Acids, Guar Hydroxypropyltrimonium Chloride, Methyl Gluceth-10, Cetrimonium Chloride, Glycol Stearate, Citric Acid, Sodium Chloride, Methylparaben, DMDM Hydantoin, Fragrance.

12 Minute Deep Treatment Intensive Repair

Deep Treatment Intensive Conditioner by Ouidad feeds and strengthens curls with a combination of essential amino acids, proteins, and effective moisturizers. An essential first step to rebuilding the health and liveliness of curls damaged by processing or harsh conditions, Deep Treatment penetrates through the hair cuticle to nourish the internal structure of your curls, restoring bounce and controlling frizz.

Deep Treatment is the foundation for restoring and maintaining your hair's health and beauty. Due to a curl's tendency to lose nutrients and moisture, frequent deep conditioning is necessary to replenish the mane's strength, allowing each strand to regain its internal weight and body and minimize the tendency to frizz. Used with heat, the mix of proteins and Amino Acids effectively penetrates hair to bond with the cuticle, leaving hair revived and restructured for enhanced performance.

Proteins, Amino Acids, Water, Cetyl Alcohol, Sorbitol, Stearalkonium Chloride, Lactamide MEA, Simmondsia Chinensis (Jojoba) Seed Oil, Cetearyl Ethylhexanoate, Tocopheryl Acetate, Ribes Nigrum (Black Currant) Seed Oil, Panthenol (Provitamin B5), Hydrolyzed Wheat Protein, Hydro-lyzed Soy Protein, Cystine Bis-pg-propyl Silantriol, Sodium PCA, Betaine, Glycine, Alanine, Proline, Serine, Threonine, Arginine, Lycine, Glutamic Acid, Myrist-amine Oxide, Polyquaternium-11, Butylene Glycol, Polyquaternium-59, Fragrance, Disodium EDTA, Diazolidinyl Urea, Iodopropynyl Butylcarbamate.

Moisture Lock Leave-In Conditioner

A lightweight moisture treatment for curly hair inspired by skincare science. It creates a "moisture foundation" by infusing individual strands with conditioning proteins vital to healthy hair and great looking curls! Prickly Pear Cactus Extract draws moisture from the air and seals it in for superior conditioning. Antioxidants Green Tea and Vitamin B5 protect hair and promote shine. And Arnica Extract, a healing agent, promotes long-lasting hydration and helps seal the cuticle layer to prevent frizz and encourage healthier hair and scalp.

Water, Glycerin, Cetyl Alcohol, Cetyl peg/ppg-10/1 Dimethicone, Amodimethicone, Cetearyl Alcohol, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Behentrimonium Methosulfate, Polyquaternium-59, Panthenol (Vitamin B5), Tocopheryl Acetate (Vitamin E), Arnica Montana Flower Extract, Camellia Sinensis (Green Tea) Leaf Extract, Hamamelis Virginiana (Witch Hazel) Leaf Extract, Opuntia (Prickly Pear Cactus) Tuna Flower Extract, Parfum (Fragrance), Butylene Glycol, PVP, Hydroxyethylcellulose, Disodium EDTA, Diazolidinyl Urea, Iodopropynyl Butylcarbamate.


www.ouidad.com